NRF Conference Features Tech & Strategies for New Retail Normal

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January 04, 2021

The NRF Conference goes virtual this year, presenting engaging sessions, keynotes, and technology from all retail verticals. The online show dubbed “Chapter One” runs over two weeks, starting January 12th, with events planned for intermittent days until the 22nd. With retail rocked like never before, there is great anticipation the event will help retailers face 2021 with a focus on sustainable strategies for the new normal we all face.

110 years of retail expertise

The National Retail Federation's annual NRF Conference (now in its 110th year!) is divided into two parts this year. Chapter One, held in January, will focus on the immediate challenges facing retailers. In June in NYC, Chapter two will focus more on face-to-face networking and partnership opportunities.

The NRF has new topics that speak to tenet we strongly believe in:

Forward-Looking Talent - Power to the people: How to get the most value from your most valuable resource.

We believe that your store associates can make the biggest difference in sales if they can provide unique value to the shopper.

Forward-Looking Experiences - Engagement ring: How to connect at every touchpoint.

The in-store experience can attract and retain shoppers if it’s an experience worth having. Your people’s expertise and service can help you provide that.

We’re looking forward to some of these great sessions at the show:

Technologies shaping the store of 2025

Retailers have reimagined the use of the physical store leveraging technologies that not only enable them to inform and provide new levels of convenience to customers but also effectively measure the impact of in-store initiatives. Discussion on what’s working, what's not, and how next generation technologies are solving some of today's biggest challenges while shaping the store of the future.

Speakers:
Pano Anthos, XRC Labs / Travis Boyce, Allbirds
Arpan Podduturi, Shopify / Leigh Sevin, Endear

Featured Sessions

Thursday January 21
1:45 pm–2:15 pm EST

Technologies bridging the e-tail-retail gap

The pandemic and rapid growth of e-commerce has put pressure on brick and mortars to reinvent their purpose while digital has needed to quickly develop creative ways to bring new shopping experiences to consumers. We'll explore some of the latest technologies helping retailers meet customer demand through shoppable live streaming, AR and more.

Speakers:
Ophelia Ceradini, Estée Lauder Companies / Al Sambar, XRC Labs
Liyia Wu, ShopShops Inc.

Featured Sessions

Thursday January 14
12:00 pm–12:30 pm EST

Is your last-mile strategy up to the challenge?

With e-commerce experiencing a historic surge in demand, the pressure is on for logistics operations and the focus on the last mile is garnering more attention than ever. For companies to prevail, they need to reshape the state of their last-mile strategies. In this discussion, experts shed light on ways companies are meeting the moment and the emergence of micro distribution hubs and services.

Speakers:
Kelly Chen, XRC Labs / Erik Logerquist, Uber
Bill Thayer, Fillogic / Stephen J. Yalof, Tanger Outlet Centers

Featured Sessions

Tuesday January 19
1:45 pm–2:15 pm EST

SellPro's virtual booth during the January event is showcasing an app retailers can use to motivate and train retail employees in more effective ways than traditional LMS. SellPro will also demonstrate how retailers can better engage brands and vendors to provide content and even sponsor your associate training.

We are impressed with the incredible line up the NRF has put together and look forward to connecting to retailers looking for more dynamic employee training and motivation tactics.

Next steps

1) Register for the NRF Conference.
2) Visit us at our virtual booth. [Please note: The Expo Hall and all booths will go live when the show opens on January 12th. Until January 12th, the booth link is redirecting to the pre-event landing page where attendees can access matchmaking in advance of the event opening.]

And if you can't make it, visit our NRF Resource Center or feel free to book a demo with us. We welcome the opportunity to show you how to get the most out of your vendor training and create better customer experiences that lead to repeat sales!